When I made the move from operator to consultant, having spent 20 years as a serial CTO and CTPO, it was the heady days of the COVID-19 pandemic and founders around the world were trying to figure out the answer to some knotty questions, like: how do we keep track of what our teams are up to when we're suddenly forced to be remote? What does company culture look like when we're all spread-out in bubbles?

I'd stepped into the world of due diligence consulting because I'd spent years on the inside of startups and scale-ups, noticing that the product delivery and value creation side of most businesses doesn't get the same level of scrutiny and strategy as finance. The pandemic meant that due diligence discovery went from an hour talking to a team of 5 in conference rooms to 8 hours talking one-on-one with 5 different people. The more we had those unusually intensive conversations with teams raising investment for their next stage, the more my suspicion was confirmed. And so Leckie-Kershaw carved-out a niche where other technology DD vendors dared not tread: value creation DD, looking at all the functions in businesses that lead to revenue generation, from customer success to tech, product management to operations.

Over 200 projects and 6 years later, we see the same patterns again and again:

  • Great tools available for finance tracking, but nothing for consistent operations tracking. Monday.com and Asana don't count! They're blank notepads, and you need to know what you're looking for.
  • Board updates on financials that lag 12-18 months behind the causes of churn and lack of product market fit.
  • C-suites who can't see what's going on in their teams because information flow's so often an afterthought.
  • Investors frustrated with lack of news on anything except the P&L.
  • A big gap where Product Management strategy should be because there's no-one on the team who knows what it should look like.

These patterns lead to similar outcomes: opaque planning, product focus slipping, frustration making decisions and an inability to do fact-based planning. As a result, we dedicate about 50% of most reports to untangling reporting lines, introducing good metrics, recommending product management best practices and educating frazzled C-suites about the signals they should be looking for from their teams.

It works, our clients keep coming back to us, and we've supported hundreds of teams. But it doesn't scale. That's why we're building Bili.

Our long-term vision is for a platform that founders, CEOs and their investors can onboard with in under 10 minutes, that will immediately spot the key operational metrics that should be tracked to measure company-wide progress. Bili will help connect vision with actionable, measurable objectives. It'll fill-in capability gaps with expert-written playbooks that don't just passively tell you what you're doing wrong, but guide you through doing it all right. Along the way, we'll be providing benchmarks to let you and your team know how your operational capabilities are benchmarked against your sector, help startups gain credibility for fundraising and growth.

We can't do this without industry engagement. We've interviewed thousands of startup execs. We've got dozens of investors ready to use Bili when we launch in late 2026, and we've committed to Bili being free-to-use for investors, NEDs and boards from day one.

Here's how you can get involved:

  • Join the waitlist! As we run-up to launch, we'll be inviting early signups on board to be part of our user groups to help us focus on the features that help you the most.
  • Connect with us on LinkedIn to see news and opportunities to feed back to us as we build.
  • Tell anyone you think could benefit from Bili's clarity and benchmarking to come talk to us!

We can't wait to show you what we're building.

About Bili
Bili is an AI-powered business intelligence platform that gives growing businesses and their investors clarity to act and confidence to lead. It integrates with existing tools and data sources to surface insights, automate reporting, and support better decisions — without the overhead of traditional BI solutions. Bili will shortly be launching in private beta ahead of a full launch in 2026.